Holiday Hoopla
Shop Small #WhereIowaStarted
Holiday Hoopla is a two week shop small campaign with 10 retailers from November 28 – December 13!
Due to the global COVID-19 pandemic, we recommend contacting the mentioned locations prior to visiting for updated hours or policies. The City of Dubuque and the State of Iowa are currently practicing face-covering mandates for those over two years of age in public spaces, as well as other practices that may impact your visit to Dubuque.

How does it work?
Ten locally owned retailers will be participating in a two-week campaign (November 28 - December 13) to encourage shopping small this holiday season. Starting on Shop Small Saturday, shoppers can pick up a ‘Holiday Hoopla Scratch Off’ where they will receive either a discount, prize from a participating business, or a bit of Dubuque trivia – it all depends on their luck of the draw. Once the campaign is over, shoppers can turn in their cards for a chance to win a $100 gift card, available for each of the participating businesses.
Get a Scratch Off & Holiday Guide
Shoppers can pick up a scratch off card and Dubuque Holiday Guide from all participating businesses between November 28 and December 13. This holiday guide will list each of the Holiday Hoopla retailers as well as things to explore this holiday season.
Scratch off the Card
Shoppers will reveal one of three possibilities on their card - a discount redeemable at each participating retailer, a prize from a participating business, or a fun fact about Dubuque.
Turn in the Card
After December 13, shoppers can turn their cards into the Welcome Center for a chance to win a $100 gift card from a participating business. Scratch off cards must be turned in by December 18. (Gift cards will be purchased by Travel Dubuque at each participating retailer.)

Carol Ann Boutique & Body
Two sisters started this boutique with one goal in mind - to help women look and feel their best. Offering cute, comfortable, and affordable women’s clothing, this boutique also focuses on self-care through massage therapy, facials, and more. Learn More

Fig Leaf
This shop has a little bit of everything making it the perfect stop on your holiday shopping route. From
clothing sizes small to 3x, jewelry, shoes, candles, home décor, and more! Shopping for the men in your life? They’ve got that covered with one-of-a-kind items for guys. Learn More

J&R Fashions
Located in downtown Dyersville, this locally owned shop provides trendy and quality women’s clothing in sizes small through 3X as well as toddler clothing, shoes, and accessories. All at an affordable price. Learn More

Planted.
Opening November 28, this shop specializes in happy houseplants and wants to make growing them easy. Let them match you or a loved one up with a plant just for you. Learn More

Potpourri
Looking for gifts for the home or garden? Maybe you are shopping for yourself. Either way stop by Potpourri on Bluff Street for home décor, seasonal gifts, and much more. Learn More

Sprout at Steve’s Ace
Shopping for little ones? Sprout, located inside Steve’s Ace Home & Garden on JFK features boutique apparel, toys, and a variety of gear for the kiddos in your life. Learn More

Trendsetters Boutique
This trendy shop focuses on women and children’s fashion trends. With merchandise from clothing to accessories and shoes, you can walk away with a complete look for those on your shopping list (or for yourself!) Learn More
Valid November 28 - December 13, 2020 in-store at participating retailers only. Limit one card per person. Discounts can not be combined with other store discounts, offers, or promotions. Prizes can be redeemed by calling 800.798.8844 or emailing welcomectr@traveldubuque.com. Please have winning cards available at the time of redemption.
After December 13, 2020, turn your card into the Welcome Center (drop off or mail to 280 Main Street, Dubuque, Iowa, 52001) for a chance to win a $100 gift card from participating businesses. Scratch off cards must be received by the end of the business day on December 18, 2020.
Additional restrictions may apply.