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Holiday Hoopla

Shop Small #WhereIowaStarted

Holiday Hoopla is a two week shop small campaign with 10 retailers from November 28 – December 13!

Due to the global COVID-19 pandemic, we recommend contacting the mentioned locations prior to visiting for updated hours or policies. The City of Dubuque and the State of Iowa are currently practicing face-covering mandates for those over two years of age in public spaces, as well as other practices that may impact your visit to Dubuque.

Washington Park Holidays Christmas PHOTO: @theking.gemini-

How does it work?

Ten locally owned retailers will be participating in a two-week campaign (November 28 - December 13) to encourage shopping small this holiday season. Starting on Shop Small Saturday, shoppers can pick up a ‘Holiday Hoopla Scratch Off’ where they will receive either a discount, prize from a participating business, or a bit of Dubuque trivia – it all depends on their luck of the draw. Once the campaign is over, shoppers can turn in their cards for a chance to win a $100 gift card, available for each of the participating businesses.

Get a Scratch Off & Holiday Guide

Shoppers can pick up a scratch off card and Dubuque Holiday Guide from all participating businesses between November 28 and December 13. This holiday guide will list each of the Holiday Hoopla retailers as well as things to explore this holiday season.

Scratch off the Card

Shoppers will reveal one of three possibilities on their card - a discount redeemable at each participating retailer, a prize from a participating business, or a fun fact about Dubuque.

Turn in the Card

After December 13, shoppers can turn their cards into the Welcome Center for a chance to win a $100 gift card from a participating business. Scratch off cards must be turned in by December 18. (Gift cards will be purchased by Travel Dubuque at each participating retailer.)

Carol Ann Boutique

Carol Ann Boutique & Body

Two sisters started this boutique with one goal in mind - to help women look and feel their best. Offering cute, comfortable, and affordable women’s clothing, this boutique also focuses on self-care through massage therapy, facials, and more. Learn More

Fig Leaf

Fig Leaf

This shop has a little bit of everything making it the perfect stop on your holiday shopping route. From

clothing sizes small to 3x, jewelry, shoes, candles, home décor, and more! Shopping for the men in your life? They’ve got that covered with one-of-a-kind items for guys. Learn More

J&R Fashions

J&R Fashions

Located in downtown Dyersville, this locally owned shop provides trendy and quality women’s clothing in sizes small through 3X as well as toddler clothing, shoes, and accessories. All at an affordable price. Learn More

The Midwest Girl Dubuque

Midwest Girl

The Midwest Girl is a local brand and boutique. It has completely embraced the Midwest spirit and offers goods that give you Midwesty vibes the moment you walk in. Did we mention they’ve been featured in Midwest Living? Learn More



Opening November 28, this shop specializes in happy houseplants and wants to make growing them easy. Let them match you or a loved one up with a plant just for you. Learn More



Looking for gifts for the home or garden? Maybe you are shopping for yourself. Either way stop by Potpourri on Bluff Street for home décor, seasonal gifts, and much more. Learn More


Sprout at Steve’s Ace

Shopping for little ones? Sprout, located inside Steve’s Ace Home & Garden on JFK features boutique apparel, toys, and a variety of gear for the kiddos in your life. Learn More

Welcome Center

Travel Dubuque Welcome Center

Located on historic Main Street, the Welcome Center is a perfect place to shop for all things Dubuque. From #WhereIowaStarted clothing, accessories and gifts - this is a one stop shop to show off your love of Dubuque. Learn More


Trendsetters Boutique

This trendy shop focuses on women and children’s fashion trends. With merchandise from clothing to accessories and shoes, you can walk away with a complete look for those on your shopping list (or for yourself!) Learn More

Vivie Boutique

Vivie Boutique

Vivie’s believes women deserve to feel beautiful inside and out. Their boutique offers goods that do just that. Located in the Millwork District, this boutique is filled with clothing visitors will love. Learn More

Valid November 28 - December 13, 2020 in-store at participating retailers only. Limit one card per person. Discounts can not be combined with other store discounts, offers, or promotions. Prizes can be redeemed by calling 800.798.8844 or emailing Please have winning cards available at the time of redemption.

After December 13, 2020, turn your card into the Welcome Center (drop off or mail to 280 Main Street, Dubuque, Iowa, 52001) for a chance to win a $100 gift card from participating businesses. Scratch off cards must be received by the end of the business day on December 18, 2020.

Additional restrictions may apply.